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Number of Consumers That Feel Economy is Getting Better Triples May 13, 2009 (SmartPros) The DiscoverĀ® U.S. Spending MonitorSM reports a 13-Month low in number of consumers planning discretionary spending cutbacks. The Discover U.S. Spending Monitor jumped a record 4.7 points in April to 84.2 (based out of 100), as the number of consumers saying the economy was getting better rose 8 points to 23 percent. In three months this number went from a Monitor low 8 percent in February to a Monitor high in April. The growing economic optimism among consumers coincided with a sharp drop in the number who thought things were getting worse. In April, a Monitor low 51 percent said the economy was getting worse, 10 points lower than March and 7 points lower than the previous low, 58 percent, set back in July 2007. The sharp rise in economic confidence appears to be positively affecting consumers’ attitudes about their personal finances. For the first time since September, the number of consumers rating their finances as good or excellent increased to 35 percent. Increasing optimism about the economy and personal finances may be a reason consumers eased up on their spending restraint in April after hunkering down for the last several months. Half of consumers planning to spend less on discretionary purchases, a 13-month low “It’s quite remarkable that economic confidence, as measured by the Monitor, went from a low in February to a high in April. There are signs that their optimism may be influencing consumer spending intentions,” said Julie Loeger, senior vice president of brand and product management for Discover Financial Services. “But two months is hardly a trend, and we’ll have to wait and see if their optimism lasts.” While the number of consumers saying they are planning to spend less in the month ahead went down by 4 points, only 20 percent of consumers say they plan to spend more. This number is 20 points lower than April 2008, when 40 percent expressed similar views. Less than half have money left over For the fourth straight month, less than 40 percent of consumers said they were expecting an added expense or an income shortfall in the next 30 days. Economic optimism gives consumers greater confidence in their personal finances Consumers also feel that current economic conditions are better than what they were a month ago. While 59 percent of consumers still rate the economy as poor, this number is 6 points lower than March and the first time it has fallen below 60 percent since October. “Consumers continue to approach their spending with caution, albeit a little less so in April,” said Loeger. “As they grow more confident in the economy and their finances, consumers may boost their spending; which should help with an economic recovery.” For more Discover U.S. Spending Monitor survey data, charts and information, please visit www.discoverfinancial.com/surveys/spending.shtml. 2009 SmartPros Ltd. All rights reserved. |
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