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PwC Launches Tech-Trends Journal


Aug. 18, 2008 (SmartPros) PricewaterhouseCoopers LLP has released a new publication containing in-depth analysis of new technology trends that are reshaping the way companies are doing business as they face a rapidly-changing business landscape.



Originally published between 1996 and 2003 in book-length, the newly re-launched Technology Forecast has been recast as a quarterly journal. The companion website, www.pwc.com/technologyforecast, contains additional insight and greater depth on specific topics.

"Business leaders are recognizing that response to multiple simultaneous changes in the business environment is now the norm," said Paul Horowitz, principal and Advisory Technology Leader at PricewaterhouseCoopers. “It is our goal to provide insight and forward-looking perspectives that help organizations anticipate and manage that change. Together we accept the ongoing challenge to leverage technology to create more-competitive, more-innovative, and more customer-friendly enterprises."

The inaugural issue discusses three emerging themes in technology driven by one overpowering trend: The accelerating pace of change which is now forcing companies to deal with multiple, simultaneous, disruptive business issues. The three themes focus on IT complexity management; the emergence and use of Enterprise Web 2.0; and the convergence of business intelligence, business process management and business rules management into one software suite.
 

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