Howard M. Cox, director of business consulting at Somerset, initiated the blog, Somerset Business Success Strategies, to act as an online journal between himself and interested bloggers.

"We are living in a world where the goal has shifted from simply creating a customer or client base into creating a full blown community or tribe," said Cox. "In order to accomplish this goal, you must be willing to explore all avenues of communication. Blogging at its core is a leading means in today's world to reach out and interact with your community. ... Our role in sponsoring the blog is really to provide a platform and facilitate the process of ongoing discussion and debate."

The blog will focus on foundational skills and tools that business owners and managers need in order to write their own "playbook for creating happiness and building business value," Cox said.

See also: Accountants Who Blog