However, networking isn't only important when you're in the market for a job; it also can help you reach your long-term career goals. In research from Robert Half International, a majority of financial executives said networking with other professionals plays an important role in advancing their careers. A solid network can help you find new clients, suppliers or people you'd like to hire; contacts can inform you about the latest trends and offer advice about everything from educational opportunities to software packages.

The key is to have your network in place ahead of time -- before you're looking for a job or have an important issue about which you need advice. Traditionally, that has meant making time to attend conferences and seminars, join industry groups, and have lunch with current and former colleagues. While these activities are still solid ways to build a network, professionals today have a number of additional techniques that can make this sometimes intimidating process faster, easier and more fun.

Get up to speed

Speed networking is the business equivalent of speed dating. At these fast-paced events, professionals are paired off for two to five minutes at a time. Each gives the other their "elevator pitch," and when interests overlap, lasting professional relationships begin. When the bell rings, everyone changes partners, and the process starts again.

Speed networking is a relatively recent phenomenon, and no one knows whether it's just a fad or a technique that has real staying power. Also, you need a fairly large group to organize a session that people will find helpful. Still, it can be a fun way for people within a local chapter of a professional association or community organization to get to know each other better. And participating in a speed networking session can help you hone your communication skills while making new connections.

Hit the superhighway

Online social networking isn't just for teenagers anymore. A number of Web sites offer businesspeople the opportunity to spread the word about themselves and connect with others in related fields. Some make it easy to find people in your community with similar interests or provide a means to meet new people who may become valuable contacts.

Others expand their personal networks online by participating in discussion groups and forums. A simple search brings up dozens of sites dedicated to finance and accounting. Participating in one of these discussions gives you the chance to catch up on important trends and share your views.

If you decide to give online business networking a try, maintain your professionalism at all times. Remember that everything you write will be visible to the public. Even though the Internet invites informality, rudeness or malicious gossip might come back to haunt you if a current or potential employer checks on your online activities.

Join the Club

More and more professionals are further expanding their networks by pursuing their non-work-related interests. Book clubs, knitting groups, poker clubs and other hobby groups all can help you make professional as well as social contacts. Even if the people in the group know nothing about your field, you may be surprised at how often they "know someone who knows someone."

Getting to know people in these more social settings can be particularly helpful for people who don't consider themselves extroverts. If nothing else, they can give you practice making small talk before you attend a conference or industry event.

No matter which networking techniques you decide to use, remember that politeness matters. Be specific in your requests without being pushy, and listen at least as often as you talk. And follow up with new contacts you make -- even if you don't have an immediate need for their assistance.

ROBERT HALF INTERNATIONAL, founded in 1948, is the world's first and largest specialized staffing firm. The company's financial staffing divisions include Accountemps, Robert Half Finance & Accounting and Robert Half Management Resources, for temporary, full-time and senior-level project professionals, respectively. For more information about Robert Half International, please visit www.rhi.com. .