With "What's Your Deloitte?" as the theme of this corporate initiative, all of Deloitte's personnel were encouraged to make short films that express the organization's culture and values. More than 370 short films were submitted by teams of Deloitte personnel from offices across the U.S. firms. The submitted films were posted on an internal "You Tube-like" intranet site where they were viewed and rated by Deloitte employees.

The best-rated films will be integrated into campus recruiting programs, Deloitte said.

Film production kits were offered to the first 250 registrants to encourage maximum participation. Deloitte said "interest and excitement shattered expectations," prompting the firm to make an additional 100 cameras available to teams. Upon completion of the film festival, cameras and equipment will be donated to nonprofit organizations.

Generation Y is the fastest-growing population in the workforce, representing 22 percent of all workers. By 2010, approximately 10 million more "Gen Yers" are expected to join the working world, outnumbering their predecessors, according to RainmakerThinking, Inc.

"With the explosive growth of social networking sites and the mass democratization of film-making (hand held cameras, user-friendly software), it’s very clear to us that the integration of self expression opportunities through film and other media are essential to recruiting and retaining top talent," said Cathy Benko, Managing Principal of Talent, Deloitte & Touche USA LLP. "Plus it's a heck of a lot of fun!"