The "Show Us Your Future" video submission contest requires entrants to submit a three-minute video that creatively demonstrates where they see themselves after graduation. The video entries will be posted on YouTube.com and streamed to the contest Web site, www.showusyourfuture.com, where people can watch all of the videos, rate them and add comments. 

The video with the highest rating, as of Jan. 15, 2008, will win the grand prize, which includes professional image services, clothing, and resume consultations.

Aronson & Company said the campaign was designed specifically to address changing trends in recruiting for a new generation of professionals who are more comfortable with using technology as a means for advancement and expression than their older counterparts.

"While many accounting firms are still using the want-ads and outsourced recruiters to make cold calls, this progressive firm is talking to a new generation by speaking their language," the firm said in a statement.

The grand prize winner will be announced on Jan. 31, 2008, on www.showusyourfuture.com.