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Book: Online Learning Today
By: Heather Shea-Schultz & John Fogarty
Publisher: Berrett-Koehler Publishers | |
But, while some organizations are impressively successful with e-learning, creating smart and effective learning programs and improving employee and student performance, others are failing miserably. Online Learning Today is written for those involved in the leadership, design, and delivery of e-learning whether they are just starting down the path or are already finding themselves lost in the woods and offers practical core business strategies and effective solutions for successful e-learning implementation.
Shea-Schultz and Fogarty define online learning as "learning via the Internet." It is just one aspect of knowledge management the enterprise-wide storage and retrieval of archived knowledge for the leverage and management of intellectual capital, increased innovation, and improved performance for the entire workforce.
Despite its past ups and downs, the authors believe that online learning is the most practical way to provide mission-critical knowledge and skills to the entire organization, including employees, business partners, and customers. They note that they are not talking about adding snippets of technology to training catalogs but about creating online learning strategies throughout the organization.
Nonetheless, because e-learning is developing so rapidly, neither providers nor users can agree on whether the emphasis should be on content, brand, technology, service, or the shareholder. As far as the authors are concerned, this debate has no practical significance, for they are convinced that only the learner rules.
In fact, they are so convinced of what they call "this simple truth" that they have made it the first of seven core strategies (below) proven to be effective for designing and delivering online learning. For Shea-Schultz and Fogarty, catering to the learner is the fundamental principle upon which any e-learning initiatives must be built.
- Catering to the learner;
- Achieving buy-in;
- Saving time and money;
- Beating technophobia;
- Considering all aspects of design
- Thinking globally, learning locally; and
- Partnering with purpose and passion.
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