Susan Afan, the regional manager for RHI's northern California Professional Staffing Services division, said several incentives come from that membership card you have tucked in your wallet. According to Afan:

• A membership is one of the best ways to establish base contacts for networking.
• Professional associations keep you updated on industry trends.
• Membership to accounting organizations -- such as the IMA and the AICPA, Afan noted -- give opportunities for members to earn advanced certification.
• Membership with a trade organization shows employers you are serious about your profession and that you are dedicated to lifelong learning.

"Thinking back on my own experience, it gives you a chance to be more than just an observer," said Afan. "It gives you an opportunity to branch out beyond your comfort zone. For example, you can become a better public speaker through presentations. It's a good way to expand your own individual capabilities."

A survey by Accountemps, also an RHI company, supports Afan's opinion. Twenty-seven percent of CFOs polled said a desire to learn new skills is the most valuable characteristic they look for in a job candidate.

Max Messmer, Accountemps CEO, advised professionals to make a personal commitment to continued learning. "Absorb as much as you can. Attend trade conferences, read industry publications, take classes, network with others in your profession -- take every opportunity to identify and acquire the skills you need to be a peak performer."