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Cap Gemini Drops Ernst & Young Name PARIS, April 19, 2004 (SmartPros) Consulting and technology services company Cap Gemini Ernst & Young announced it has dropped the Ernst & Young name and will now be called Capgemini.
An additional 30 million euro will go to print and outdoor advertising. Capgemini's split from Big Four accounting firm Ernst & Young is a sign of the times. Fellow Big Four firms PricewaterhouseCoopers, Deloitte & Touche and KPMG have all separated from their consulting arms. 2004 SmartPros Ltd. All rights reserved. |
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To boost its brand image, the Paris-based firm launched a 30 million euro advertising campaign in Europe that includes a TV ad featuring Darren Cahill, Andre Agassi's coach. Another spot will feature David Bowie's sound engineer, Tony Visconti. 
