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Simplify
Communicate, plan, change

August 2003 Summertime is the traditional time for slowing down and simplifying. We swap our hectic pace of sitting in traffic on the way to and from work for sitting poolside and beachside with a cold drink and a good book. Cooking simple dishes over the barbecue replaces the more formal oven prepared dinner.



But the complexity of our lives keeps increasing as a result of all sorts of technology. The working-at-the-beach-future predicted in TV ads nearly a decade ago are now reality, as many companies have adopted wireless connectivity. Even if we avoid real work on vacation by tucking away the laptop, our "always-on" cell phones and wireless email has made summer life complicated. This adoption of technology -- and much of IT and its initiatives -- begs the question from users and management that singer Avril Lavigne asks: "Why'd you have to go and make things so complicated?"
 
At the very least, complexity fosters anxiety, avoidance, and confusion. For IT professionals, we must be aware that the end result of complicating stuff manifests itself in many IT projects that do not go as planned, not because of poor technology or the software, but because of the people who must use it or its results in their daily lives. Training alone cannot improve outcomes. There has to be more to enhance technological outcomes.
 
Recently, I heard a presentation that suggested IT professionals are not committed to eliminating complexity. Bill Jensen, a thinker and researcher about the topic of Simplicity, maintains that simplifying is possible starting from the way we communicate, the way we plan, and certainly the way we approach change in our organizations. Bill is not only a passionate advocate of reducing the clutter of complexity in the corporate environment (and personal lives), he researches and writes about this topic on his website (www.SimplerWork.com) and in some popular books like Work 2.0.
 
To add a sense of urgency of why adopting simplicity is more essential than ever, Bill establishes some ground rules. 
 
  1. We all have a finite amount of time in a day, week, and year. Philosophers and theologians have waxed poetically about this universal truth since the beginning of man. Progress and innovation cannot change this. Thus, despite technological advances that have improved our efficiencies with mundane tasks, there is never enough time to do everything we want and need to do. Complexity wasted incredible amounts of time that could otherwise be spent pursuing more valuable life interests. The younger part of the workforce especially is more focused about achieving a balanced personal and work life. Busy parents want to play an active part in childrens' activities. We must learn how time drives others' behaviors.

  2. We are drowning in information. Assimilating the overwhelming amount of data, communication, and media invading our senses is an everincreasing challenge. According to the World Future Society, a conservative quantification of the doubling of information that must be absorbed to have understanding to make personal  and business decision is taking place every three years. This means that we must develop our skills "every 1100 days, to be twice as good at transforming information into action."

  3. We must make all our interactions meaningful. According to the ongoing Jensen Group study, (over the last 10 years), "more than 80% of communication and change management efforts are ineffective when measured by the impact on people's decisions to change behaviors." Not only are we wasting our valuable minutes, we are "robbing" time from others to be more productive and meaningful with their lives.

  4. Many whom we interact with ignore us regularly. Parents of teenagers can identify with this; speaking, but not being heard. According to a subset of the Jensen study (this is only from research over the last 3 years), "those who actively ignore 60% or more of the communication coming at them, scan and listen for information that is specifically designed to help them get their work done and/or organized so that they can make informed, independent decisions." Obviously, the more simple the message, the more successful it will be in transcending active ignorance.

  5. The workforce is changing and expectations for simplicity are rising. Between 2006 and 2012, 80 million NetGeners are joining the workforce. This will be the first subset of a workforce that grew up on a "mass-market, user-centered, and interactive experiences." Added to this mix is a growing population of immigrants and languages that are spoken in the workplace. Product and service outcomes will be more consistent and predictable with a simplification in all communication and processes.
What are the priorities for simplifying? Jensen explains that fundamentally every simplification effort has three elements: courage, difficulty, and yield. The goal is to balance courage and difficulty of the simple-cleansing process to achieve the highest yield of improvement. For many of us, we would call this process ROI or even Project Portfolio Management, although the definition of simplification projects may not directly correlate with an existing or new IT project.
 
How do we simplify? We must be user-centric in all that we do. For example, Jensen uses the "know, feel, do" exercise for every effort. "Know" means head or the intellectual part of the message or project, "feel" means heart or the emotional investment in outcomes or responses, and "do" means hands or articulating the specific action or accomplishment desired.
 
Jensen goes one step further by encouraging us to be mavericks in our organizations by signing contracts committing to simplicity and then embracing it entirely. By this he asks us to stop attending fruitless meetings and to ignore many of our emails. He prods us to abandon much of the CYA complexity in our lives for the betterment of our organizations and likely happier personal lives.
 
As you enjoy much deserved time off this summer, consider how IT should be improving our lives or even pick up one of Jensen's books. Business is starting to comprehend the importance and urgency of this simplicity message. In a recent BusinessWeek interview, Alan G. Lafley, CEO of Proctor and Gamble said it simply. "It's Sesame Street language -- I admit that. A lot of what we have done is make things simple…"

CHAIM YUDKOWSKY, CPA, CITP, is Chief Information Officer at Textilease Corp., a uniform and first aid services company serving the Southeast. He may be reached at 301-937-4555 or cyudkowsky@ByteofSuccess.com. Chaim is available to speak to your group or business on a variety of technology topics.

2003 SmartPros Ltd. All rights reserved.

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