Many companies are learning to overcome the stereotypes placed within their industry to improve corporate integrity.  Successfully distancing your company from a negative conception in the industry creates a positive
reputation. 

Crisis Management and Corporate Reputation features innovative practices from more than 35 companies across 17 industries, including Coca-Cola, Johnson & Johnson, FedEx and Southwest Airlines. The report contains more than 60 metrics that show how companies marry strong reputation plans with outstanding execution. 

"Simply avoiding industry-wide stereotypes is not the best action plan,"says Cutting Edge Information president Jason Richardson.  "Facing up to the challenge has proven profitable, and often shows the company's more
compassionate side."

For example, the report profiles pharmaceutical giant Pfizer and its attempt to overcome the greedy image of the pharmaceutical industry through a substantial charitable undertaking.  By creating several programs to alleviate
the AIDS crisis in Africa, the company helped shed the insensitive image assigned to many large pharmaceutical companies. 

The report shows reputation-conscious organizations how to: 

• Build a strong corporate identity and reputation
• Execute your corporate reputation plan with discipline
• Incorporate reputation management into all aspects of your business
• Manage corporate crises to minimize long-term damage and protect reputations
• Use proven techniques to align your reputation management with your strategy

To view the online summary of this report and Five Principles for Reputation Management success,
visit http://www.cuttingedgeinfo.com/Reports/FL54_Reputation.htm