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Strategic Plans Improve Productivity, Growth, Survey Finds NEW YORK, July 16, 2003 (SmartPros) Companies with a strategic plan appear to grow faster and have a significant productivity edge, according to a PricewaterhouseCoopers survey. Nearly two-thirds of fast-growth companies have a strategic plan in place, including 68 percent of service businesses and 59 percent of product sector companies. The average plan covers a three- to four-year time span, and is reassessed annually or more frequently. The survey found that companies with a plan are 40 percent larger in size -- averaging $40.9 million in annual revenues, versus $29.3 million for those without a plan. Yet they have slightly fewer workers -- an average of 310 employees, versus 324 for all others. This larger size and leaner staffing gives them a significant productivity advantage -- an average of $132,000 in revenues per employee, versus $91,000 for all others -- a 45 percent edge. Also, those with a strategic plan have a revenue growth target of 17.4 percent over the next 12 months, compared to 14.7 percent for those without -- an 18 percent higher goal. "A strategic plan is an invaluable roadmap for managing the long term direction, growth, and profitability of a business," noted Paul Weaver, global technology industry leader for PricewaterhouseCoopers. "The use of a strategic plan may initially be a matter of personal preference or style by the CEO, but the plan's importance definitely increases as the company grows, seeks financing, and becomes more complex to manage." 2003 SmartPros Ltd. All rights reserved. |
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