1. Approximately what percent of a company’s reputation is attributable to the CEO?

A. 10%
B. 26%
C. 48%
D. 72%
E. 85%

2. CEOs should first devote their attention to which one of the following four key stakeholder groups when taking office?

A. Board, Customers, Employees and Senior Team
B. Competitors, Media, Industry Analysts and Academics
C. Unions, Special Interest Groups, Institutional Investors and Community Leaders
D. Financial Analysts, Government Regulators, Peers and Alumni

3. Which three factors most contribute to a favorable CEO reputation?

A. Credibility
B. Visionary leadership
C. Ethical behavior
D. Focus on internal communications
E. Focus on external communications
F. Technology expertise

4. Which well-known person is responsible for creating the term “the first 100 days”?

A. John F. Kennedy
B. Franklin Delano Roosevelt
C. Lee Iacocca
D. Thomas Edison

5. Which time frame do most employees use to realistically judge a new CEO’s effectiveness?

A. First six months
B. First year
C. One to two years
D. More than two years

6. How many poor earnings quarters do most CEOs have before their jobs are in jeopardy?

A. Two
B. Three
C. Four
D. Five
E. Six
F. Seven
G. Eight or more

7. Why should you read CEO Capital? (check all that apply)

A. To better understand the link between CEO and corporate reputation.
B. To discover the factors contributing to a positive CEO reputation.
C. To find out more about the CEO Capital model for building a positive CEO reputation that drives company success and the bottom line.
D. To learn how CEOs master the stages of their tenure.
E. All of the above.

Scorecard:

6 – 7 out of 7 correct: Congratulations!  You are well on your way to becoming a successful chief executive.  Read CEO Capital to learn even more.

4 – 5 out of 7 correct: You are on your way!  Read CEO Capital to further improve your leadership skills!
                            
0 – 3 out of 7 correct: Don't quit your day job!  Read CEO Capital to develop and sharpen your CEO skills.

Answer Key:

1) C  
2) A  
3) A, C, D  
4) B  
5) C  
6) D  
7) E