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Barely 43% of Baby Boomers Have Financial Investments


Oct. 29, 2002 The "baby boom" generation has always been one of the richest target demographics for marketing initiatives. Now, according to The U.S. Baby Boomer Market: From The Beatles to Botox(R), a new research report published by Packaged Facts and available through MarketResearch.com, the success of all this marketing has led to a bust in retirement accounts.



This latest analysis seems to validate the reputation that baby boomers have earned for being poor savers as compared to their parents. Fewer than 44 percent of boomers have financial investments of any kind, and only 27 percent have a 401(k) plan for retirement. All around, the percentage of boomers saving their money is startlingly low.

"Boomers have been the most marketed-to generation in American history," said Don Montuori, Acquisitions Editor for Packaged Facts. "After years of being told how to spend money, this age group has overwhelmingly turned a blind eye to saving. Now we're seeing many boomers who, as they reach retirement age, discover that their lack of savings might stall their plans to retire early, especially with the economy in its current state."

Due to such poor saving habits, 75 percent of "baby boomers" will continue working beyond the traditional retirement age of 65, according to an estimate by the U.S. Baby Boomer Market.

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2002 SmartPros Ltd. All rights reserved.

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