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Professional Crossroads
The Road to CFO
How to steer your career in the right direction

October 2002 You plan your trip well. You'll be gone for several days, so you are sure to pack plenty of necessities. You also throw in a couple of extra items -- just in case. Most importantly, you remember your map.



At the beginning of your drive, you make sure to keep your map handy -- right on the front seat and visible at all times. You are clearly prepared for this drive and plan to reach your destination within about ten hours. You will take the main roads. By all calculations it looks like you will arrive on schedule.
 
A couple of hours into the trip, however, you become bored with the main roads. You decide to throw caution to the wind and take a few side streets. After all, they are more scenic and much more interesting. With that in mind, you veer off the main road.
 
The scenery is beautiful. The sun is bright and warm and the pastures you pass are mellow and relaxing. You think this is great and begin to sit back and enjoy the scenery. After several hours on this back road, however, you realize that you may have veered off course for too long. You are not sure where you are any more and the town you are in is nowhere close to your destination. Now you have to figure out how to get back on track.
 
You drag out your map and begin to examine your current location. You are suddenly struck with the realization that this nice country road that was so relaxing and enjoyable has caused you to get way off your target. The only thing you can do now is turn around and go back the way you came. Hopefully it won't take too long, but it is the only way to reach your destination.
 
Does this scenario sound familiar? Well, it might if you relate it to your professional life. Think about it. Your goal in college was to one day become CFO of a company. You planned your career path well. You got your accounting degree, even an MBA, and then passed the big test to become a Certified Public Accountant. After graduation, you got a job in general accounting so you could gain some broad experience. You had a clearly defined career map. First, you were going to get 3-5 years of general accounting experience, along with a couple of years of tax expertise. You were also going to learn the popular accounting systems, get a few years of financial reporting and analysis, and maybe even some mergers and acquisition or SEC filing knowledge under your belt. Finally, you planned to top it off with some supervisory seasoning. Your future was well planned out, and in about 10 years you hoped to reach your goal.
 
When you began your journey you fully intended to follow this plan, but somewhere along the way you veered from the course. Perhaps you relocated to another city, took a niche job developing cost plans for the government and before you knew it, too many years had gone by.
 
Now you are 32 and still with the consulting firm doing cost accounting for the local, state and federal government. Sure, you are making good money, and you get steady incremental raises. But you have become bored. You know your dream is still alive, but you are so far off course that you are not sure how to get back on track. Where do you go from here?
 
We call the above scenario "Career Mapping." And every person, regardless of age or position, should have some sort of career plan that they follow.
 
Remember the Volkswagen ad campaign that references passengers and drivers on the road of life? Well, let's think about the difference between a passenger and a driver for a moment. A passenger rides along in the car, but they really have no control over where the driver takes them. They can tell the driver to stop, turn or slow down, but they can't control the wheel.
 
The driver on the other hand, has complete control over that car. He or she can start the car, stop it, turn it and take it anywhere. So, you may ask how this relates to you. Well, think about it for a moment. You are the only one who controls your future. You are the driver of your career. So with that in mind, let's make a new slogan. "On the road to a successful career, there are passengers and there are drivers. Drivers needed." Now, sit back and let's learn how to D.R.I.V.E.
 
Decide. First you must determine your path. Ask yourself the following question, "Where do I want to be in 10 years?" In other words, what is your ultimate goal and where do you see yourself? Sometimes it is easier to start at your destination and work backwards. For our purposes, we will say your goal is to be CFO of a corporation.
 
Research. In the first step, Decide, we said to "start at your destination and work backwards." This is where the research comes in. For instance, you know you ultimately want to be a CFO, so you first have to determine what kind of experience, education and training this requires. Think about your trip again -- before you leave for any vacation, you need to know what to pack -- the essentials and the extras. 
 
Internal Assessment. Get to know yourself first. Be honest about your strengths and weaknesses. You know what it takes to reach your goal, but now you have to analyze what skills, education and experience you already possess for this type of career, and what you still need to learn.
 
Versatility. Think outside the box. Many of the skills and experience you need can be gained through memberships in associations, volunteer work or temporary or contract work. Remember that temporary work is no longer just clerical. More companies are outsourcing more and more of their core accounting and financial functions in order to streamline costs associated with short-term and specialized projects. It is an excellent way to gain experience crucial to reaching your goal and it gives you the flexibility and opportunity to see what types of jobs are out there.
 
External Resources. Once you have determined your career goal, find someone you trust and use them as a mentor or career counselor. Consult with them often to discuss your career plans. Have them perform periodic checks against your "map" to determine if you are still on track.
So now you know how to D.R.I.V.E. The next step is to develop your map, plan your trip and get on the right road from the start. So let's talk about how you develop your map!
 
Think of your career path in terms of a road map. Any long trip requires a lot of planning and preparation. This is where you should put your greatest focus first.

You have your education, but now you should think about getting some solid general accounting and finance experience. This experience will support you throughout your career and serve as a foundation to carry you to your next destination.

For some people, the best experience is public accounting because it gives them broad experience. For others, it is an entry-level staff accountant in a small company. Work with your mentor or career counselor to determine which is best for you and your individual circumstances.
 
As you pick up more and more basic skills, you will naturally progress to the next milestone. One thing you should also work toward, however, is getting some supervisory or administration expertise, since most CFOs are required to have solid management experience.
 
Keep in mind, if you sway a little from your path and miss any of these basic markers, it is hard to go back and get that experience without taking a financial hit in salary or responsibility. Also, any "extras" that you want to take along should be planned well. For instance, you may decide to take a job as a cost accountant for a consulting firm that specializes in government contracts. Or, you may want to learn about statutory reporting for the insurance industry, regulatory accounting for the banking industry, or dabble in Medicaid/Medicare reimbursement accounting. All of these will give you additional experience, but be careful that you don't get too specialized. Becoming too niched can make you less marketable and cause you to miss some opportunities to move forward with your plans.
 
To help you stay on course, consult with your mentor often. Patty Homrich, an accounting and finance consultant for Acsys in Atlanta, serves as a career advisor to people every day. She has seen hundreds of candidates go from Staff Accountant to CFO in her 15 years in the staffing industry. Patty makes a point of asking people what their goal is the first time she meets them. She regularly counsels individuals on where they are in their career and makes recommendations on when they need to move to the next job. Because of her constant contact with her clients, she knows what skills and experience companies are looking for, and she can counsel professionals on what they will need to reach their goal.
 
But there are those people who get to Patty too late. Perhaps they stayed too long in a niche job, or they didn't take advantage of a career move when it was presented to them. These individuals will find it harder to make the move because it may mean a financial set back for them, or a loss of responsibility unless they get lucky and find a company that is willing to give them a chance.
 
For these professionals, Patty offers the following advice:
  • Talk to your immediate supervisor about opportunities within your company. Ask them for advice on how to broaden your skills or grow into another area where you can gain additional experience. Since you are a proven employee, chances are your employer will not want to lose you. They are often more willing to let you move into another role, rather than see you leave the company.
  • If advancing within your current company is not an option, you could face a dilemma. You may have to take a step backward in order to move forward, unless you can find a company that is willing to give you a chance. At any rate, you will need to analyze your current skills and develop a strong resume. First, make a list of your past experience, training, and expertise. Identify any skills that are transferable, and relevant to the position you seek. Let's say you are the cost accountant at the consulting firm for example. You should look at your overall accounting experience. Do you have anything that can transfer into the financial world such as forecasting, budgeting or analysis? If you have experience with budgeting, you have a chance of getting a job as a Sr. Financial Analyst, particularly if you have some supervisory experience. Then, focus your resume on the skills that are interchangeable and emphasize those areas that apply to the job you want.
Patty also has advice for college students who are just starting out.
  • First and foremost -- set a goal. Even if you are not sure what you ultimately want to do with your life, at least have a general objective in mind. This will give you focus and get you on your career path early in your professional life.
  • Don't focus solely on salary. Instead, focus on gaining the skills and experience that will take you to the next level. We understand you have student loans and bills to pay. But, don't worry so much about today. Think long-term about the advantages you can gain with a little planning. It could mean the difference of $5,000 today or $10,000 -- $20,000 later on down the road.
  • Look at who your boss will be and what you will be able to learn from them. Be a "sponge" and soak up all that you can. It will make you much more valuable and will help you advance faster. 
  • Be willing to "serve the time" necessary to gain all the knowledge and experience you can, even if it means entry-level work in the beginning. 
  • Take your map and refer to it often. Always know where you are on your journey and how long you estimate it is going to take you to get there.
  • Find a mentor. It can be a person you know who is already a CFO, a career counselor or even a recruiter that you trust. Remember that recruiters are in touch daily with companies of all sizes, and they can keep you apprised of opportunities to gain additional experience.
  • Look for companies with growth opportunities. It could be a small company that will afford you the opportunity to gain more responsibility outside your area of specialization, or a large company with multiple divisions and departments with room to advance and grow.
Whether you are a college student or a professional who wants to get back on track, make sure you are constantly driving and learning. If you do, you will stay on your course and reach your destination successfully.
 
Oh yeah -- don't forget your map!
 
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2002 SmartPros Ltd. All Rights Reserved.

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