Since Enron and other corporate accounting scandals, ethics programs and hotlines are fast becoming an unoffical requirement for businesses. Confidential hotlines, in particular, are gaining popularity to protect an employee from being labeled a "whistleblower."

"Recent events in the business world demonstrate the need for more ethical guidance for financial professionals," said President Butler. "When financial professionals call the toll-free hotline, their inquiries will be forwarded to an experienced ethics counselor, who provides confidential guidance. This hotline is particularly well-suited for small businesses and solo practitioners who need guidance on ethical issues." 

Financial professionals can call the hotline toll-free at 1-800-638-4427 x1662, or send their inquiry via e-mail to ethics@imanet.org. The IMA does not record phone numbers or e-mail addresses. Those who contact the hotline can be provided with a numerical code for identification, to maintain confidentiality.

Last month, the IMA called upon financial professionals all over the world to reaffirm their pledge to conduct all financial affairs with the highest standards of professional ethics, recommending IMA's Standards of Ethical Conduct as a model to follow.

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