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Job Seekers Should Consider Corporate Reputation PRINCETON, N.J., Aug. 9, 2002 Job seekers need to pay attention to a corporation's reputation because scandals can leave black marks on resumes, according to CareerJournal.com, The Wall Street Journal's executive career site. The current wave of corporate scandals has raised concerns about ethical standards in the workplace among both employers and job seekers. As much as 47 percent of American companies' net worth is tied up in intangible assets like brand equity and reputation, according to the United States Federal Reserve. Thus, companies like Arthur Anderson, Enron, and Worldcom have paid a big price for their lack of integrity.
See also: Establishing a Code of Ethics: Some requirements for getting an ethics program started. Bouncing Back from Career Setbacks: How you respond to a career bump will determine the course of your professional growth. Nasty Disclosures of Boardroom Behavior: The ethics and standards of mixing consulting and auditing. |
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