One of the findings of the study was that the vision of each independent accountant, with a CPA or other designation, brings about a personal reality which impacts how each professional lives and works.
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A major issue facing accountants is the real change that technology can produce for the accounting industry and its broad ramifications in the way we structure our practice. An answer is that we adapt to a model of true customized accounting practice implementation. With technology fully understood and utilized, the accounting practice model will be one of truly individualized relationships with each client. The current core model of clients grouped into a few segments or categories, receiving the same services in a predetermined unit of time will become unnecessary, unproductive and unacceptable.
With the technology to provide immediate evaluations and assessments of clients' and prospective clients' business performance and understanding, and quickly prescribing and presenting business process solutions that will help prevent or overcome problems in financial understanding, with clients having a greater say in what they want their accountant to provide, at the time they want, the accountant is being increasingly viewed as a vital resource.
The effective accountant is being recognized as a professional who can make a difference in the lives of clients and prospective clients and their communities at large. Clients are demanding that their accountants take a more active part in changing the nature and scope of their business intelligence activities to better meet their needs and wants. Professionals who recognize the clients' needs will alter the landscape of accounting and business.
Are you ready to support and live in a professional world of customized supportive relationships? My suggestion is to get ready for it. It's on its way, and in many practices, it already exists.
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About the Author: Jack Fox, an author, consultant and speaker, specializing in accounting practice development, is the founder and CEO of The Accounting Guild, a marketing consortium in Las Vegas, Nevada. He is the author of seven accounting and business books, including the third edition of his best selling book, Starting and Building Your Own Accounting Business, and Building a Profitable Online Accounting Practice, published by John Wiley & Sons. Contact Jack at jackfox@accountingguild.com or 702-242-8725
