CPA Brand Trustworthiness Undercut by Cognitor
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Steve Petti, spetti@ix.netcom.com

I think it would be a mistake to undercut the work that has gone into making the CPA designation a source of customer trust and something customers can rely on. Furthermore, the name of the new designation seems to imply "one who thinks".  Do other CPA's not think? Are they not cognizant? Don't they cogitate?

Furthermore, how would practitioners who do not have international business experience obtain this new and presumably more desirable designation?

Dec. 19, 2000