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Letters to the Editor: Cognitor Designation Spurs Reaction
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114 Years of CPA: Is it Time for a Change?
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: S.L. Smith, Ph.D., CPA
What is a Cognitor? All that I can find would lead one to conclude that the answer to the question is simple. A financial expert. Do we not already have a designation for a financial expert? It's called CPA. More
Act Now or Else
 Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Ronnie Rudd, ronnie.rudd@awo.com
I tend to agree with Bob Elliott that a new identification is needed to move accountants to the next level, which may only mean a response to a changing world. It is clear that the CPA designation is limiting (not bad, but limiting). If Bob is right, and I think he largely is, we either respond up front now, or we get killed in five or ten years. More
The Right Direction -- But Need a New Track
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: C.D.Giedt, CPA, cdgcpa@msn.com
I think we are going in the right direction, but we need a new track. I hope we can come together on a new name. Just came up with Citor or Sytor or Colsytor or Sycoltor. We should be able to come up with something more creative that will fit in the "natural order or logic" of the business. More
Why Just the AICPA?
 Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Ed Ketz, Smeal College of Business at Penn State, k55@psu.edu
On Cognitor: I think the idea is superfluous since we already have such a designation -- it's called MENSA. Seriously, other than a general intelligence exam, how could you test accountants, lawyers, information systems specialists, marketing researchers, etc. with one exam? More
CPA Shadowed by Cognitor
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Andrew Blackman, AndyPFS@aol.com
The officers at the American Institute of CPAs, or "tutee" as I call them, are simply going to line their pockets with profits mined off of the goodwill CPAs hold. In the end CPAs may even look bad and lose the goodwill that took many years to earn. More
Just My Opinion
 Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Eva Rosenberg, evarose@earthlink.net
It's an interesting concept. As long as it does not require a CPA. Frankly, I feel that the road to the CPA credential is excessively onerous for accounting professionals if they never intend to participate in certified audits. And the two-year indentured servitude that many firms subject their recruits to is unconscionable. More
CPA Brand Trustworthiness Undercut by Cognitor
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Steve Petti, spetti@ix.netcom.com
I think it would be a mistake to undercut the work that has gone into making the CPA designation a source of customer trust and something customers can rely on. Furthermore, the name of the new designation seems to imply "one who thinks". Do other CPA's not think? More
What Is the AICPA Giving Us?
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Carolyn Sechler CPA, carolyns@home.com
I like Elliot -- nice guy, visionary and all, but geez -- what are we trying to prove here?? What is wrong with providing better branding and positioning for "CPA." I am a firm believer in becoming more focused, not a jack of all trades. I am well versed in a number of areas and am getting tired of this game that the AICPA is playing with new certifications as the be all end all for the survival of the CPA "race"! More
The AICPA Run Amuck
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Wayne E. Krupsky CPA, cpawayne@juno.com
This is another example of the AICPA run amuck. They have ceased trying to support and advance the profession and devote all their energy in developing asinine ideas. More
The Cognitor and Gresham's Law
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: John Tyler, CPA, John A. Tyler Assoc., Cambridge, Mass., jtyler@jata.com
The American Institute of CPAs seems to have forgotten an old money expression, Gresham's Law: "Why pay dear when you can pay cheap?" More
A Novel Approach Worth Commending
 Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Joseph T. Wells, chairman and founder, Association of Certified Fraud Examiners, cfenet.comjwells@cfenet.com
I think the AICPA's approach is novel, if nothing else. In Texas, accounting graduates have dropped 50 percent in eight years. At that rate, there will not be any accounting grads at the end of this decade. The accounting profession is in a big hurt, and if they do nothing, they'll become obsolete. More The Sky Is Not Falling
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Tom Tone, tntcpa@twk.com
The only way the AICPA could enlist the support of all the firm members to write their local congressman was to threaten that any rule change would equally apply to all. Well, they don't. When will we, as a group, learn that the sky is not falling just because the AICPA leadership says it is? More
Cognitor Raises Too Many Questions
Re: AICPA's Plan for Global Business Designation Forges Ahead
From Pat Wilson, CPA, PatWilson@Compuserve.com
I've been following the Cognitor issue and early on really thought it to be a slam dunk but, as you know there has been considerable controversy and questioning. In retrospect I believe the questioning was/is justified and at this point I'm not sure the matter will pass muster ... More
Cognitor Movement Senseless
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Tom Tone, tntcpa@twk.com
You know, my doctor got wind of this Cognitor issue and he's begun a movement to rename doctors that practice across country borders into some sort of "super-doc". The only name he could come up with was "god." What do you think? Makes about as much sense as our leaders with too much time on their hands ...
Barry the AICPA
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Jack Heaney, CPA, www.jacktax.com
Some readers may remember way back in 1993 and 1994 at AICPA Tax Division meetings I was a heralder of the modernization and changes to come. Instead of seizing on modernization and showing my colleagues how to use the tech world, they brought in Barry Melancon. More
The Cognitor -- And Barry the Destructor
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Frank Zaveral, fmzaveral@uswest.net
I do not know what the hell a Cognitor is, but I do know that whatever goodwill the CPA profession has built up over many years is on the brink of destruction by the profession itself. More
"XYZ" Better Than "Cognitor"
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Paul Dunn, pauldunn1@mindspring.com
I reckon "XYZ" is a far better name than "Cognitor" don't you. And it kind of implies: "We don't really know how to make this work," too!
AICPA Failing to Lead the Profession
Re: AICPA's Plan for Cognitor Designation Forges Ahead
From: Mike Cabrera, CPA, macabrera@mindspring.com
I am a 28-year veteran of the CPA wars, former AICPA committee chair, member of five committees, and former member of council. The AICPA is failing to lead the profession. More
Cognitors of the World Unite!
Re: AICPA's Plan for Cognitor Designation Forges Ahead
From: Roman H. Kepczyk, CPA, InfoTech Partners North America, Inc.
For the past few months, the AICPA has been talking about the development of a global designation (using the XYZ placeholder) that would more accurately reflect the true essence of what CPAs as business professionals are doing today and what they will be doing in the future. This designation will go beyond the basic assurance functions CPAs were originally licensed to perform ... More
Biggest Task: Educating the Public
Re: AICPA's Plan for Cognitor Designation Forges Ahead
From: Richard Vereb, CPA (not "cognitor")
You are exactly correct in your article analyzing the "public's" feelings. I have been proud to be a CPA for thirty years. During all that time I felt the AICPA was not doing enough to educate the public correctly regarding our role in the business economy. More
AICPA Should Consider the Downside
 Re: AICPA's Plan for Cognitor Designation Forges Ahead
From: Wanda A. Wallace, Ph.D., CPA, CMA, CIA, The John N. Dalton Professor of Business Administration, College of William and Mary, Williamsburg, Virginia, wawall@business.wm.edu
For years I have been struck by the seemingly incessant call for 'renaming' the profession. I'm reminded of Rodney Dangerfield's famous 'I get no respect.' However, the truth is just the opposite of the loud voices which, in my judgment, fail to represent the professional accountant. More
The American Institute of Certified Cognitors?
Re: AICPA's Plan for Global Business Designation Forges Ahead
From: Abraham J. Briloff, Professor, Barruch College, City College of New York
A couple of quick and dirty responses: They can do as they darned please but then they should change their designation to the American Institute of Certified Cognitors and/or Incognitors. More
Of Cabbages, Kings and Cognitors
Re: AICPA's Plan for Cognitor Designation Forges Ahead
From: marcus@marcusletter.com
Cognitor? Is that to accounting what "sanitary engineer" is to garbage collector?The real question is whether this is a genuine new service to consumers of accounting and financial services, or is it just another scheme to protect the accounting profession and its prerogatives during a period of profound economic change. More
Cognitor Rationale Remains a Mystery to Me
Re: AICPA's Plan for Cognitor Designation Forges Ahead
From: Phil Chenok, pbchenok@cs.com
I have been following these developments with considerable interest. Although I have tried to read everything I can about the proposal, the "Cognitor" designation has not as yet been described crisply enough to evaluate. More
Good Idea May Not Be So Good After All
Re: AICPA's Plan for Cognitor Designation Forges Ahead
From: Bill Downs, wdownscpa@earthlink.net
A lot of the "chat" on the cpatalk listserve is negative toward the idea of "Cognitor". I think many of us are concerned that it diminishes the CPA certificate. More
Research for Cognitor Name Inadequate
Re: AICPA's Plan for Cognitor Designation Forges Ahead
From: Janet Flatley, Assistant VP-Controller, jflatley@ffpa.com
Cognitor? Isn't that the latest Arnold Schwartzenegger movie? More
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