The new SmartPros Marketplace also opens a marketing channel for product vendors and service providers who are seeking to connect with key business professionals, the company said.

"The opening of SmartPros Marketplace is another step forward in our drive to create the complete online resource for today's business professionals," said John Fitzpatrick, SmartPros president and chief executive. "Dynamically linking valuable products to compelling content is something many Internet businesses promise, but few have delivered. This investment in a state-of-the-art e-commerce system will let us display the right product at just the right time for our users."

"SmartPros Marketplace represents an ideal distribution channel for us to reach a vital group of business professionals," said Jim Gallas, publisher in charge of the CCH Health and Human Resources group.

"These professionals rely on the SmartPros site for the latest news and articles on today's hottest issues," Gallas added. "SmartPros customers will have the immediate benefit of CCH's authoritative and timely coverage of tax and employment law issues at their fingertips."

CCH's product offerings on SmartPros Marketplace include the Master Tax Guide Plus for accountants and tax professionals, the HR Toolkit and Master series guides on payroll, pension, fair employment practices and other business-critical human resources issues.

Meanwhile, SmartPros said it was also building partnerships with other top companies to distribute print and online publications, software, research reports and other products and services. For example, SmartPros Marketplace is the exclusive supplier of online accounting guides from John Wiley & Sons Inc.

--- SmartPros News Staff

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