eAdvisor will develop an online personalized financial advice and planning tool that will be offered to E*Trade's three million or so customer accounts as well as to businesses, which in turn can provide it to their employees and customers, said E&Y. Through eAdvisor, users can access E&Y's personal financial counselor.

The new electronic service, which can integrate the various aspects of an investor's finances, can be used on an on-going basis to address financial planning needs and life events such as tax/estate and insurance planning, funding a child's education and elder-care.

-- SmartPros News Staff

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