1. Clearly define "casual" dress. If you do not want jeans or tank tops, say so. Put photos of acceptable and unacceptable forms of casual dress in the company newsletter or on bulletin boards.
2. Recognize that some employees are not comfortable in casual dress. They should understand that casual dress is an option, not a mandate.
3. Do not give employees the idea they must go out and buy a new wardrobe in order to dress casually. Sell them on the concept of working more comfortably, while spending less on dry cleaning.
4. Understand that not all managers will agree with the concept of casual dress. Make sure they do not lower performance ratings of employees simply because they follow the casual policy.

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