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Researching a Company
 
Q: It's suggested that you research a company prior to an interview, including an internship interview. What should you research and how do you use this information in the interview?

A:

Where and What to Research
There are many resources available to help you find information about an organization. On the Internet you will find a great research site at Hoovers.com. Hoovers comprehensive site has company capsules and profiles, news and analysis, and financial statistics.

The National Association for Colleges and Employers also profiles companies in their annual Job Choices publication. Visit JobWeb.com for further information.

Another research option is to contact the organization's public relations department. Request information that addresses the company's structure, goals, reputation and products.

Visit the organization's Web site. Read their mission statement and press releases.

Take a trip to the library and delve into newspapers, periodicals and books.

How to Use Your Research
You will be given the opportunity to use your research every time you are asked a question. For instance, when asked "Why do you want an internship with us?" you will be able to list all the great things about the organization that you like. Essentially, you want to tell that person what they already know, impress the interviewer with your knowledge. If you have done your research you will show how serious you are about working for the company.

The purpose of an interview is to make sure either party is a match for the other. Therefore, you need to read between the lines. When asked "What are your future goals?" realize you are actually being asked "How are your goals compatible with our needs?"

The bottom line is that an internship interview is not much different than a regular job interview. You want an internship and need to prepare in order to prove you can make a contribution to the organization.

 
 
 
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